Press
New to Camping? There’s an App for That.
Lestarya Molloy developed Fridie Outdoors to provide camping newbies with tips and tricks that are accessible anywhere. Inspired by her own experiences and a desire to make the outdoors more inclusive, she aims to empower people from all backgrounds to enjoy the benefits of camping.
Wild Ideas Worth Living with Lestarya Molloy
Conversations with people who took the path less traveled and brought their wildest ideas to life. In this episode, Lestarya is joined by REI’s Green Vests and Experience Guides to share the best tips for your upcoming camping adventure.
Adidas Community Lab Award
The Adidas Community Lab accelerator program graduates another class of social entrepreneurs. After a nine month accelerator program, participants pitched their organizations for further funding and partnership. Lestarya Molloy was awarded second place and additional funding to continue building Fridie Outdoors.
LIVE News Interview - Getting Comfortable with Camping
Lestarya Molloy is the founder of Fridie Outdoors, a Portland-based startup that educates and helps to get people comfortable with hiking and camping. She will talk about her role in the Portland business community and go through tips people can follow to better experience the NW outdoors for the first time. Check out her news interview with Fox12 Now Oregon.
PBS Out & Back - Season 2
Out & Back with Alison Mariella Desir - Season 2 explores the outdoors, examining the particular struggles - historically and presently - that prevent opportunities for marginalized communities to get outside. Lestarya Molloy, the CEO & Founder of Fridie Outdoors shares how she got into camping as an adult and how camping can be a home away home to experience joy, confidence and freedom.
Sincerely Yours Outdoors - Let’s Get Camping
Lestarya Molloy joins the Sincerely Yours, Outdoors Podcast from the Columbia River Gorge National Scenic Area with views of Latourell Falls to share connection to the outdoors, journey as an outdoor founder, and outdoor tech. Available on your favorite audio streaming platforms.
Adidas Selects Fridie Outdoors for Community Lab Accelerator
Adidas welcomes the new cohort of founders working to support their ambition to Make Sport Equal by providing equitable access to sports, health and wellness for the community. Adidas Community Lab is partnering with Impact Hub Network and i.e. [Industry Education] to co-create programming designed to uplift the next generation of Black and Latino/a/e visionaries to create meaningful change in their communities.
Portland Business Journal - 13 Startups to Watch
Fridie Outdoors was selected as one of 13 Oregon based startups to watch, alongside other startup in multiple industries.
Portland Business Journal - Black History Month: Fridie Outdoors on Making Camping More Accessible
Fridie Outdoors is a Black-owned outdoor company based in Portland, Oregon. Lestarya Molloy, shares about making the camping experience more accessible and enjoy for all through our offline camping mobile app, the biggest challenges and opportunities ahead.
REI Path Ahead Ventures Selects Fridie Outdoors for Inaugural Embark program for entrepreneurs of color to turn their early-stage ideas into viable businesses
Embark is a three-month virtual program created in partnership with Founded Outdoors that provides entrepreneurs of color with resources and learning to turn their early-stage ideas into viable business options. The program is part of REI Path Ahead Ventures’ multi-year $30 million commitment to partner with founders of color as they start and scale their businesses in the outdoor industry.